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Sat Oct 29, 2005 at 11:15:56 PM EST
I just had a most bizarre experience that I find illustrative of one of my favorite themes so I wanted to share it.
I've become fervent in belief that as a nation of consumers, we must understand the power that the at-every-instant unsought reconditioning of the perceptual commons holds for the direction of our country. I'm an introspective kinda guy, who realized that one way to be an unhappy camper is how I did it, by thinking too much. Why's that important to Saturday's Paradox? Well, I just understood this thing as, moments ago, I found myself responding to the NPR snippet that I encounter sometime during the blessed holyday of the weekend, every Saturday. Every Saturday at noon, NPR ritually broadcasts the President's Weekly Radio Address. Later during the same day, snippets of that same Radio Address in that same President's voice will be revisited as part of a news segment reporting on the President's agenda presented in the Weekly Address. If I missed the original Address at noon, it's that revisited moment when the turmoil of my gut bursts out the wrong end in the form, I hate that lying piece of shit, I HATE Saturdays!immediately on hearing the rebroadcasted snippet of this week's Sabbath-lie.
Perceptual commons...thinking too much, WTF?! commentary :: :: :: buzz-it! As I recoiled from the outburst, crystal clear it was made to me how viscerally deeply do these broadcasted messages strike. It's crystal clear, sitting down to review a teenager's understanding of the particular broadcast stimulus just received, that thinking about it just CANNOT overcome the full gravity of something that embeds into one's nervous system as directly channelled there by in this case, the audio signal, of a crook. The conventional wisdom of our culture is that it's the parent who must be responsible for and guard against whatever message his or her child takes from the perceptual commons we understand as the broadcast media. That it's the parent's responsibility to prevent the child receiving objectionable messages in the first place or, barring that possibility, the parent supposedly could rationalize with the kid that the broadcast message just received is bad news, it doesn't comport with our values, and so on. As a result, all of the sudden everything's better by talking through the issues and thinking things over. I don't think so! As liberal/progressive as it may be, I no longer believe that rationality and just thinking about it are enough countervailance to the thousand word-weight of a picture or sound. One of the things I came to appreciate about NPR so many years ago was just how fulfilling weekend reports of Scott Simon were made by that 'soundscape' which leaked into my 'sound-picture' from the background of his audiotaped narrative. Even more powerful is the forground, and NPR's rebroadcast of the Weekly Address snippet in what I'm calling Saturday's Paradox suggests that even thinking too much about it can't overcome the power of visual and audio image to directly emboss a message onto my nervous system. The stereotypical lefty-intellectual buffers reality and understands it through analysis that uses the symbolic placeholders for events, words and ideas, that our rational minds can work with. The power of sound and visual image can shortcircuit reality's buffering through thought to directly push emotional buttons that nature evolved in us exactly so that we don't have to think about things.
It's that stereotype of lefty-intellectuals that explains why we lose in the marketplace of ideas. The noise-machine counts on the fact that we still think it's a war of words since we like to believe that everyone thinks about things. Meanwhile the machine banks on the fact that they can emote some core constituency to simply react based on sound and visual image, no thinking required. Especially when you can reinforce the response by repetition! Ain't that right, Rush?!
I'm not suggesting that progressives need to start jerking Americans around emotionally but that we should be smarter and use sound and visual imagery effectively to firm that which our intellectual analysis understands to be true. Really, how could anyone hate Saturdays anyhow?!?! Conditioning each week by the same voice on that Weekly Radio Address perhaps! No, I don't really hate Saturdays ;-)
Saturday's Paradox and the conditioned response | 2 comments (2 topical, 0 hidden)
Saturday's Paradox and the conditioned response | 2 comments (2 topical, 0 hidden)
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